TROPHY ROOM

Is an elevated retail boutique expression, inspired by the trophy room within the Jordan family residence. The room's central location within the estate attracted family, friends & visitors to congregate within the space. Casual gatherings and holiday celebrations, such as Christmas, routinely took place within the trophy room. The trophy room at the Jordan estate was more than a museum showcasing past victories of an icon. It was a point of inspiration, from a father to his children. An invitation for them to excel, and include their victories among their father's.

TROPHY ROOM

Seeks to replicate the warmth & inspiration the Jordan family trophy room exuded. TROPHY ROOM showcases a unique perspective into vintage Jordan family home videos & photos within the store's decor. TROPHY ROOM simultaneously pays homage to Michael Jordan's NBA career via Upper Deck Authenticated memorabilia. Through relationships with Jordan Brand, Nike Inc, & Upper Deck Authenticated; TROPHY ROOM aspires to offer footwear, apparel, & memorabilia that will serve as trophies to its loyal & dedicated consumers.